Understanding the API fundamentals

January 11, 2018 - Niko Nelissen

SaaS companies

Understanding the API fundamentals

What is an API?

API stands for “Application Programming Interface”. An API is an interface that allows other software applications to interact with your software application. You are the publisher of the API, the other parties are consumers of your API. Other applications consume yo...
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How to choose your inbound or outbound SaaS integration strategy?

December 27, 2017 - Niko Nelissen

SaaS companies

how to choose your integration strategy

From a high level, there are just two types of integrations to consider, I like to refer to them as “Inbound” and “Outbound”. Each of these two strategies has a very different impact on your company resources, in terms of who does the heavy lifting - your company or your partner - and who...
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9 reasons why data integrations are important for SaaS companies

December 26, 2017 - Niko Nelissen

SaaS companies

9 reasons why data integrations are important for SaaS companies blog

Rolling out a comprehensive data integrations strategy for your SaaS company has many benefits. We’re listing 9 good reasons. Here we go…

1. Cloud is all about connections

Cloud applications are all about connections. Let’s look at marketing automation software. For a long...
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6 short-term strategies to get new B2B leads for free

December 26, 2017 - Niko Nelissen

SaaS companies

6 short term strategies to get B2B leads for free

When you're in sales and you need new leads *NOW*, you really can't wait for the results of content marketing and SEO to kick in. And when on top of that, your marketing department is failing on you or you're a small startup and you don't have a budget to spend on advertising, outsourced telemark...
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6 ways to make more money from your existing SaaS customers

December 26, 2017 - Niko Nelissen

SaaS companies

6 ways to make more money from your existing SaaS customers

As you grow your company, your focus is probably on getting new customers signed up. But it may also be worthwhile to see if you can increase the TCV (total contract value) and thus the LTV (life time value) of your existing customers. Here are 6 ways to make more money from your existing SaaS c...
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