April 9, 2018
The GDPR (General Data Protection Regulation) is a new European law on data privacy. If your organization monitors the behaviour of EU residents, offers goods or services to EU residents or is established in the EU, you need to comply with the GDPR.
In this article, we explain how to create and manage a central personal data dashboard in order to comply with several rights of the data subject stated in Chapter 3, GDPR. In particular, how to get an overview of all the data subjects’ personal data you hold in your marketing and sales applications and how to correct, remove from profiling, delete and give access to your data subject upon request.
Before heading to the solution, let’s first review what ‘processing’, ‘data subject’ and ‘personal data’ are, as these are essential definitions in the GDPR.
‘Personal data’ means any information relating to an identified or identifiable natural person ‘data subject’ is an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;
‘Processing’ means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;
(Art. 4, GDPR)
For example, a retailer that collects customers’ names and emails in order to send offers later on, the name and email of the customer are ‘personal data’, the customer is a ‘data subject’, collection of the name and email addresses and sending emails is data ‘processing’.
A data subject has the right to:
Request access to the data you process and ask for a copy of the personal data undergoing processing (Art. 15, GDPR).
Request rectification of the data in case it is incorrect, and to have incomplete personal data completed (Art. 16, GDPR).
Ask his data to be erased (Right to be forgotten) (Art. 17, GDPR).
Restrict data subject processing (Art. 18, GDPR).
You can find more rights in Chapter 3 of the GDPR.
So now the question is how you can easily comply with the above rights, if you use multiple tools that hold personal data, such as a CRM, advertising platforms, emailing tools, help desks and more. How can you easily correct or erase personal data of your data subject at once, in all your platforms?
To help you manage personal data that you process, Blendr.io built the Data Subject Dashboard. The Data Subject Dashboard is used for central management of personal data. It automatically updates and shows real-time personal data of your data subjects that you process on multiple platforms. With a single click, you can share, correct or remove data on all your cloud applications.
1. Easily connect all your marketing and sales applications
2. Go to your Data Subject Dashboard, search for a specific data subject, view all the data and manage it according to your data subject request.
The Blendr.io Professional Services team can help you with the initial set up, online training and support.