The Ultimate API Checklist for SaaS companies
September 10, 2019 - Ekaterina Kazakova
SaaS companies should adopt an API-first strategy since API's are the cornerstone of integrations, ecosystems, and partnerships.Integrations are not only essential for SaaS survival, but they also open up new use cases, reduce churn and bring added value to your platform. Publishing an API is cruc...
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SaaS integration strategies: embedding and presentation
September 10, 2019 - Ekaterina Kazakova
With the booming growth of SaaS platform usage and the rising demand for integrated SaaS solutions, iPaaS (Integration Platform as a Service) platforms offer a remarkable boost to the integration strategy of SaaS vendors. iPaaS platforms such as Blendr.io allow Saa...
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iPaaS (integration platform as a service) service models for SaaS companies
September 10, 2019 - Ekaterina Kazakova
Sooner or later each SaaS platform gets to the point where integrating with other cloud tools becomes inevitable in order to answer customers’ needs and stay competitive. One of the easiest and fastest ways is to use an integration platform as a service that offers integration solutions for Sa...
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Webhooks explained
September 10, 2019 - Ekaterina Kazakova
What is a webhook?
It's not uncommon to use different cloud applications (SaaS applications), for example you may be using a CRM and a mailing tool to manage your online marketing. In many cases you will need to have an integration between both platforms, for example when a new c...Continue reading
Evaluating a Subscription Billing and Financial Management Solution for B2B SaaS
September 10, 2019 - Jochen
If you are a software company that operates on a recurring fee basis, chances are you’ve run into the limitations of the 100s of payments platforms out there. Many of which offer recurring billing but not necessarily have the flexibility a B2B SaaS company needs or lacking the subscription managem...
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The Integration Dictionary (for dummies)
September 10, 2019 - Ekaterina Kazakova
When I just started working at Blendr.io (an integration platform for SaaS companies) as the marketing manager, iPaaS, webhooks, API, JSON, field mapping all sounded like white noise for me. I honestly thought for quite some time, that “JSON” (pronounced “Jason”) was a fre...
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Building the perfect event technology stack
October 17, 2019 - Ekaterina Kazakova
Event Tech
Over the last couple of years, there has been an explosion of new cloud applications in both event tech, and in martech in general. An all-in-one software solution has traditionally covered an event’s requirements however, this “one-platform-fits-all” approach is quickly becoming a thing of...
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Why integrations are strategic for your event technology
September 10, 2019 - Ekaterina Kazakova
Event Tech
At the end of 2018 Crammer has published the Event Tech Landscape for 2019. 444 event tech providers were categorized and included in the 2019 supergraphic. Remarkably, the event tech fie...
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GDPR for Event Organisers and Event Tech companies
December 14, 2018 - Ekaterina Kazakova
Event Tech, GDPR compliance
The Event Tech Landscape is rapidly growing. The Cramer EventTech Landscape 2019 lists more than 444 different events tools that perform some sort of data processi...
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Recommendation engines in your marketing automation
June 19, 2018 - Ekaterina Kazakova
Marketing automation
In today’s media oversaturated lifestyle, consumers expect a hyper-personalized brand experience more than ever. This is where “recommendation engines” can be a great help to create relevant content.
Recommendation engines are typically used in webshops, but you can also use them to...
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Introducing the new Data Blend editor – a powerful data integration and cloud automation feature for “citizen” users
April 23, 2018 - Ekaterina Kazakova
Product updates
There are hundreds of applications that companies use for marketing and sales: marketing automation platforms, emailing applications, marketing AI, advertising, social media marketing, CRM, project management - you name it.
In many cases, your cloud applications turn into data silos, and a...
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Central “personal data management” dashboard for GDPR compliance
April 9, 2018 - Ekaterina Kazakova
GDPR compliance
The GDPR (General Data Protection Regulation) is a new European law on data privacy. If your organization monitors the behaviour of EU residents, offers goods or services to EU residents or is established in the EU, you need to comply with the GDPR.
In this article, we explain how to crea...
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GDPR: how to create and maintain records of processing activities
April 9, 2018 - Ekaterina Kazakova
GDPR compliance
The GDPR (General Data Protection Regulation) is a new European law on data privacy. The GDPR applies to organizations located within the EU, organizations that offer goods or services to, or monitor behavior of, EU data subjects. It applies to all companies processing and holding the personal da...
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Understanding the API fundamentals
January 11, 2018 - Niko Nelissen
SaaS companies
What is an API?
API stands for “Application Programming Interface”. An API is an interface that allows other software applications to interact with your software application. You are the publisher of the API, the other parties are consumers of your API. Other applications consume yo...
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10 benefits of integrating your marketing, sales and customer support tools
December 29, 2017 - Ekaterina Kazakova
Marketing automation
Marketing, sales and customer support are becoming more and more data-driven. This results in a rapid growth of the application market. There are plenty of different tools: some of them are focussed on productivity and saving your time, others on providing you with deep insights and analytics or ...
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How to choose your inbound or outbound SaaS integration strategy?
December 27, 2017 - Niko Nelissen
SaaS companies
From a high level, there are just two types of integrations to consider, I like to refer to them as “Inbound” and “Outbound”. Each of these two strategies has a very different impact on your company resources, in terms of who does the heavy lifting - your company or your partner - and who...
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9 reasons why data integrations are important for SaaS companies
September 10, 2019 - Niko Nelissen
SaaS companies
Rolling out a comprehensive data integrations strategy for your SaaS company has many benefits. We’re listing 9 good reasons. Here we go…
1. Cloud is all about connections
Cloud applications are all about connections. Let’s look at marketing automation software. For a long time a disc...Continue reading
6 short-term strategies to get new B2B leads for free
June 16, 2019 - Niko Nelissen
SaaS companies
When you're in sales and you need new leads *NOW*, you really can't wait for the results of content marketing and SEO to kick in. And when on top of that, your marketing department is failing on you or you're a small startup and you don't have a budget to spend on advertising, outsourced telemark...
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6 ways to make more money from your existing SaaS customers
December 26, 2017 - Niko Nelissen
SaaS companies
As you grow your company, your focus is probably on getting new customers signed up. But it may also be worthwhile to see if you can increase the TCV (total contract value) and thus the LTV (life time value) of your existing customers. Here are 6 ways to make more money from your existing SaaS c...
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Inbound 2017: key disruptors, changes and inspiration
December 26, 2017 - Niko Nelissen
Artificial intelligence, Marketing automation
Just a couple of weeks ago Niko Nelissen (founder of Blendr.io and MailMi...
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